Take a look at what you can expect for the future of web design this year. 

The appearance of a website is crucial to its business’s success. In fact, when asked in a survey, 50% of consumers suggested that web design should be a priority for any brand.  But the design space is ever-changing as creativity knows no bounds. 

There are also many other factors that can have an influence on your choice of design. For example, web design has been affected in the past two years by the pandemic because there was a greater shift towards digital and online activity.

So what can we expect to see this year? Let’s take a look.  

Developer tools will change the game

As we move towards the mid-21st century, it’s indisputable that web design is going to become increasingly important. As people live more and more of their lives online, digital user experiences will be the rock on which almost every big organization is built. But there’s one slight problem.

“There’s a demand for good software but broadly speaking, there aren’t enough good developers to build those things,” says Craig Frost, designer at Pusher(opens in new tab). “And even if there were, infrastructure is something that takes lots and lots of time and attention – time that could be better spent on building features for customers.”

But here’s the good news: to plug that gap, we’re currently seeing an explosion in developer tools. Pusher’s tools, for example, make it easy to build real-time features into applications, so they update automatically without users having to refresh the browser.

“We want to act as a force multiplier, to help end the reinventing of the wheel across the industry,” explains Frost. “There’s lots of infrastructure and all those types of things that goes into building software, and we want to take that burden away from the product building teams.”

Sebastian Witalec, developer advocate for mobility developer relations at Progress(opens in new tab), tells a similar story. Its open source framework, NativeScript, enables you to build both desktop and mobile applications on a single codebase. “Once you would have needed five different teams to do that, each with skills that are totally untransferable,” he points out. “Now you can leverage the web skills you already have to do it all.”

And the trend for redefining how web systems are created is most obviously (and somewhat) controversially seen in the rise of React and CSS in JavaScript.

“CSS in JavaScript is a big shift in how we design apps,” says Haukur Páll Hallvarðsson, an engineer from Pusher. “It’s stepping away from the idea that HTML is content, CSS is how it looks and JavaScript is what it does.” But he’s still fully in favour of it. “Focusing on building reusable components solves a lot of problems,” he argues. “I think it’s good to change how we do things every now and then, to see if we can improve them.”

And the pay-off to all this is that web experiences will become quicker and cheaper to create, adds Frost. 

“Building websites used to be slow, expensive, and hard to maintain. And it also meant you had to have a lot of skills, a lot of people. Now we’re putting the power back into the product builders’ hands. Which means you can spend less time maintaining these applications, more on customer needs. Having conversations with them, building things they need.” And how should we discover what users need? Funnily enough, that’s something that’s changing too…

What is the future of web designing?

The future of web design 2022 is adapting the latest trends to make lasting improvements. In the world of competition, you need to be savvy as you can’t follow every trend randomly; you should see the advantages first so that your website gets popular and get more traffic.

1. The future of web design 2022—convenient & seamless websites

The future of web design 2022 demands that websites need to be seamless and accessible, offering all possible convenience to users. With the evolution in technology, people rely on your digital platforms from their smart devices, PCs, and laptops.

Therefore, you can’t ignore the importance of a mobile-friendly site if you want to increase your users.

Web designers are also making customized websites based on different criteria like users’ location, their device, and other devices they are logged into. You can send notifications about new deals with the help of links to their smartphones so that customers can check it immediately without wastage of time and give a response on it.

2. Take a quantum of leap in automation tools

The Pandemic curved the tone of digital transformation.

Businesses that have been articulating and advocating the cost of digital transformation are finding themselves in miserable settings to go through this Pandemic. Part of their behavior is self-reinforcing the trends that accelerate the adoption of online customer support eCommerce stores’ online collaboration.

There has been a significant shift in doing things online during this Pandemic. A big-hitting trend is online shopping. Amazon and other online businesses were able to digitize the process of buying and selling.

• How can businesses and digital platforms imply this kind of digitization process?
• How can they get customer infinity?
• How can they keep track of online customers?
• How can they cross-sell? How do they map the patterns of customer behavior?

For this, they rely on the process that hosts smart automation tooling to get insights into customer behavior patterns that help them define their strategies to track and land customers. The customer relationship management, supply chain management, the process of accounting and planning, the mass of conventions and kickoff meetings are all digitally transformed. And the better you have it sorted, the more chance you have if you ever decide to sell your eCommerce business.

All industries can embrace the power of analytics and its information-driven insights to align their business goals with their execution strategies.

Smart automation tooling platforms are the future for execution, building customer relationships, and making informed decisions about the company’s goals.

Check this out:

SaaS Sales Tips: How to generate leads with voice technology?

3. Add chatbots and Text-to-speech-tools

Website revamp in 2022 and onwards will not be that simplified, such as changing content, web design, and adding more landing pages–it will be more likely to add more tools, plugins, chatbots, and AR/VR models to showcase products to the maximum reality.

In other words, website revamp will become easier than today because most of the job will be taken care of by AI-based tools.

Regardless to say how chatbots can help you dig deep down into users buying psyche and help you advertise your products accordingly.

Text-to-Speech tools are great help for users to reach a specific product or information seamlessly. With the help of these tools, making follow-up on product marketing strategy has become a matter of minutes job. Podcasting, video making and audio blogging are on boom due to audio tools and technology.

4. Responsive web designing

If you’re planning to revamp your website in 2022, you should know how responsive design can give a different view of your business.

The answer is easy. Mobile web traffic has surpassed desktop and now consists of most website traffic, making up more than 51%.

When more than half of your potential users are using mobile smart devices to browse your website, you can’t just provide them with a page designed for desktops. It would be difficult to read and use, leading to a poor user experience.

But that’s not all. Audiences using the internet through smart devices also make up the majority of search engine visits.

Eventually, smart devices have evolved into one of the essential promotion channels over the last decade. Mobile ad expenses grow 4.8% to $91.52 billion, even in a post-pandemic market.

Whether you decide to publicize on social media or go for an organic approach like YouTube SEO, most outreach will come from mobile users.

Alarming conversion rates will lead to more irregular leads with the loss of time, effort, and money spent on ads. Therefore making your landing pages mobile devices friendly is non-negligible. Otherwise, you won’t be able to optimize ROI on your marketing endeavors.

5. Ensure website’s security-compliance

Website revamps stands first when businesses decide to go for digital transformation. Security compliance stands at the prioritized scale for web transformation to open up security portals and systems that need to be invested in.

4 years ago, Gartner predicted that 60% of businesses would face security risks and failure in digitization due to their inability to cope up with security measures required in the digital transformation process. In 2020, security compliance became the second most crucial investment priority after Cloud.

One of the reasons why businesses face security risks and failure in digitization is outdated security methodologies. The Year of Access study conducted by StrongDM found that legacy approaches to infrastructure access resulted in 65% of organizations continuing to rely on shared logins for infrastructure access, which is a recipe for all significant security risks.

The endeavors of digitizing the internal process can become meaningless if the businesses are unable to protect their vital data assets, and the complexities that involve the transformation process if they are not managed properly through security portals.

Security is everyone’s responsibility, and it needs to be automated and upgraded along with digital transformation.

Some closing insights

We were all so caught up on identifying the benefits of work from home during the Pandemic.

Going through the web revamp and digital transformation process, we shouldn’t not forget the miracles artificial intelligence and the internet of things can do for us to automate digitization and security compliance and to build the narrative of successful business scope in 2022 and beyond.

What do you think is the outcome of digital transformation? If we successfully come out of the lockdown restrictions or the COVID really goes away? And what are the things that you have been holding on to and want to spend money on? If we go back into a normal economy?